Roku Emails
Design Strategy, UI/UX, Prototyping, Design Specs.
Product
Content
I managed marketing emails for product and streaming promotions, collaborating with cross-functional teams and partners to drive growth in streaming content and to promote and educate customers about Roku products.
My email design process focuses on creating a clear visual hierarchy, reinforcing brand consistency, ensuring accessibility for all users, and leveraging data to personalize content. This approach maximizes engagement, aligns with brand identity, and delivers impactful, user-centered emails.
Responsive Emails for Any Device
I designed responsive emails that adapt across devices, ensuring a consistent experience whether viewed on mobile, tablet, or desktop. By optimizing layouts, images, and typography for iOS and Android, I crafted emails that maintained brand integrity and readability. My approach focused on flexible, mobile-first design that prioritizes accessibility and engagement, making every email effective and visually appealing on any screen.
Engaging Email Designs that Drive Growth
I crafted dynamic, personalized hero designs with animations and visually captivating elements to promote product launches and streaming content on the Roku Channel. From eye-catching animations to targeted product promotions, each hero was tailored to captivate audiences and boost engagement. My work contributed to a 30% year-over-year growth for the Roku Channel in the U.S. and other key regions, helping the brand reach more viewers and deepen audience connection.
Deliverables & Specs
Design
Each design deliverable was meticulously crafted to ensure pixel-perfect accuracy, adherence to brand standards, and responsiveness across devices. From high-fidelity mockups to final production-ready assets, every detail was optimized for compatibility across a wide range of email clients and screen sizes.
Specs
Specifications included careful consideration of file size, image quality, and accessibility to guarantee fast load times and a seamless user experience on any platform. All designs were tested to meet industry standards, ensuring both visual impact and technical performance.
Collaborations
Collaboration was a key aspect of the design process, involving close coordination with developers, marketers, and stakeholders. This included sharing detailed design specifications, conducting reviews to refine the creative vision, and performing rigorous testing to ensure a flawless execution across various platforms and email clients.
