Roku TV Launch
I was the lead designer for the Roku-branded TV launch on Best Buy and Amazon. I helped deign the landing page and each product page to showcase individual products.
Hero view for mobile and desktop.
Desktop prototype 1728x1117 Prototype link
Section 3 mobile view.
Audience
Potential customers who are looking for a new smart TV.
Goal
To showcase the new Roku branded TV on e-commerce partner sites.
Role
I was responsible for designing the landing pages for Best Buy and Amazon.
Design Process
Deadlines were set for weeks away so I started investigating layout and image options.
Other Iterations
Here are a few of my earlier explorations of layouts and imagery.
Micro-interactions
Micro-interactions was something I explored to help this page stand out.
Best Buy Manufacturer: Roku Plus Series image.
This launch campaign had many design elements needed for various touch points. Here are a few examples from the Gallery and Enhanced Content pages.
Visual Design
Here are a few examples of gallery images in use.
Here are a few more examples of gallery images.
I usually develop digital design specification documents to outline the build of each page.
Specifications
Click to view Specs
In the third quarter of 2023, Roku reported total net revenue of $912 million, marking a 20% increase year over year. This growth was driven by strong performance in content distribution, video advertising, and the launch of Roku-branded TVs.