Roku TV Wireless Soundbar
I designed the landing page for Roku TV’s Wireless Soundbar on Amazon, including all the content and gallery images.
Hero view for mobile and desktop.
Desktop prototype 1728x1117 Prototype link
Section 3 mobile view.
Audience
Users looking to upgrade their TV to a smart TV and add some sound.
Goal
To educate users on the capabilities of Roku's soundbar and convert them into buyers.
Role
I was responsible for designing the landing pages for Amazon.
Design Process
I collaborated with various teams to complete the creative for this project.
Other Iterations
Here are a few of my earlier explorations of layouts and imagery.
This launch campaign had many design elements needed for various touch points. Here are a few examples from the Gallery and Enhanced Content pages.
Visual Design
Here are a few examples of gallery images in use.
Here are a few more examples of gallery images.
I usually develop digital design specification documents to outline the build of each page. However, for Amazon, they use a template-based structure, so I did not need to provide extensive specification details.
Specifications
the launch of audio products has been a strategic move for Roku, contributing to its growth and strengthening its position in the home entertainment market.