Smart Home Launch
I led the creative for the launch of Roku Smart Home Products on Walmart e-commerce site. This encompassed building Walmart’s Roku Smart Home landing page.
Hero view for mobile and desktop.
Desktop prototype 1728x1117 Prototype link
Hero mobile view.
Audience
Users are looking to enhance their homes with Roku’s home monitoring system.
Goal
To educate users on the capabilities of Roku's camera system and convert them into buyers.
Role
I was responsible for designing the landing pages for Walmart.
Design Process
Deadlines were set for weeks away so I started investigating layout and image options.
Other Iterations
Here are a few of my earlier explorations of layouts and imagery.
Walmart Enhance Content: Roku Light Strips.
This launch campaign had many design elements needed for various touch points. Here are a few examples from the Gallery and Enhanced Content pages.
Visual Design
Here are a few examples of gallery images in use.
Here are a few more examples of gallery images.
I usually develop digital design specification documents to outline the build of each page. However, for Walmart, they use a template-based structure, so I did not need to provide extensive specification details.
Specifications
We saw a great first impression with customer reviews, which drove Roku to add a few more home products to the lineup the following year.